Writech Group (WTech Fire) through Waterland Private Equity acquires SRS Alert Fire

PKF advises on the sale of SRS Alert Fire to Writech Group (WTech Fire)

PKF is delighted to have advised SRS Alert Fire Limited (“SRS Alert Fire”) has been acquired by Writech Group (WTech Fire) (“Writech”) which leads Waterland Private Equity’s (“Waterland”) fire safety portfolio in Ireland. The well-established, Dublin and Cavan-based fire safety business is Writech’s sixth acquisition since the Dutch-founded firm took a stake in the business in 2021. 

The Corporate Finance team was led by David Lucas and Tom Kenny while Shane O’Donovan and Kevin Quinn of PKF acted as tax advisors. Eoghan Doyle, Hugo Grattirola and Deirdre Brannigan of Philip Lee acted as legal advisors to SRS Alert Fire.   

Sean Kenny, CEO of SRS Alert Fire commented: “WTech Fire Group is a great partner for our business, committed to long-term growth and development of the company, as well as our people. With a reputation for high-standards, innovation and trust-based relationships with clients, their values and approach are highly complementary to our business and we look forward to working with them to continue delivering quality service standards to our clients. PKF were instrumental in supporting me through this transaction from a Corporate Finance and Tax perspective. David Lucas and Tom Kenny were with us every step of the way. Shane O’Donovan and Kevin Quinn provided invaluable structuring and tax advice. We would thoroughly recommend PKF and the services they provided to us.”


Flynn O’Driscoll acted as legal advisors to Writech while PwC provided financial and tax due diligence.  


Ted Wright, CEO of Writech, commented: “SRS Alert Fire are a leading Fire and Life Safety Systems services provider operating throughout Ireland, working with clients in a range of residential, commercial, and industrial sectors. SRS will contribute invaluable insights, advanced technologies, and collaborative initiatives that will undoubtedly strengthen our collective impact in Fire Protection. Together, we aim to set new standards for safety and resilience. This isn’t just a new addition; it’s a game-changer! SRS Alert Fire’s presence amplifies our collective strength within Wtech Fire Group of Companies and positions us at the forefront of advancing fire safety.” 


PKF acted as corporate finance advisors to the shareholders of SRS Alert Fire.  

David Lucas, Partner at PKF commented: “We are really pleased to have acted on behalf of SRS Alert Fire Systems as they join the WTech Fire Group. The individuals involved are remarkable, displaying dedication to both the business and its market. Working with everyone has been a pleasure for my team and me, and we extend our best wishes to all for the future.” 


About SRS Alert Fire 

SRS Alert Fire based in Dublin and Cavan is a leading Fire and Life Safety Systems services provider operating throughout Ireland, working with clients in a range of residential, commercial, and industrial sectors. 

About Writech Group (WTech Fire) 

The Writech Group based in Mullingar, is an internationally recognised leader in Fire Protection Systems. Over the past 4 decades, Writech has served some of the worlds best-known companies, most of whom are leaders in their industry.  Clients range from private companies, large corporations, government departments and international consortiums. 

About Waterland Private Equity  

Waterland is an independent private equity investment group that supports entrepreneurs in realising their growth ambitions. With substantial financial resources and committed industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions. Waterland is an active investor in the financial, strategic and operational sense.